🏢 Company Overview

• Company Name: EVERYMONDAY Co., Ltd.
• CEO: Matthew Kim (김성종)
• Founded: 2005 (as a sole proprietorship) → Incorporated in 2018
• Head Office: B-3033, 101, Artcenter-daero 168beon-gil, Yeonsu-gu, Incheon, 22006, South Korea
• Business Type: Cosmetics OEM/ODM Export & Brand Development

Core Businesses

• OEM/ODM production and export for overseas cosmetics brands
• Proprietary natural lifestyle brand rlrl (레알레알 / ㄹㅇㄹㅇ)

EVERYMONDAY Co., Ltd. began as a sole proprietorship in 2005 and has specialized in OEM/ODM production and export for overseas cosmetics brands for nearly 20 years. With accumulated expertise in technology and quality, the company is launching its first proprietary brand “rlrl” in 2025, aiming to drive a philosophical shift in K-Beauty.

🌿 Brand Introduction

• Brand Name: rlrl (레알레알 / ㄹㅇㄹㅇ)
• Slogan: Less is Natural. When emptied, nature fills.
• Signature Packaging: Aluminium Package → For the health of people & the planet

🌱 Mission

“When emptied, nature fills.”
rlrl was born from the philosophy of subtraction—to let nature care for people and the planet.

🌳 Vision

Emptiness is not just a method but a philosophy.
What we remove is more important than what we add.
We reduce excess chemicals and prove that essentials alone are enough.
rlrl thus becomes a comforting choice for both skin and earth.

💡 Core Values

1. Fact – See the world as it is.
2. Crave – Do not ignore discomfort; seek better ways.
3. Envision – Imagine the future and act now.
4. Idea – Creativity over competition; the less, the more ideas grow.
5. Crossing – Move beyond the familiar into new choices.

✅ Brand Name – rlrl / ㄹㅇㄹㅇ

rlrl is a stylized representation of the Korean slang “레알레알 (Real Real)”, which means “truly real” or “no exaggeration, just truth.”

• In Korean, it plays on the casual phrase "ㄹㅇㄹㅇ", often used online to mean "for real, seriously."
• In English, the mirrored letters RLRL suggest balance and minimalism—removing the unnecessary and doubling down on what’s essential.
• It also visually reflects the brand’s philosophy: Real Roots. Real Care. Real Nature. Real Choice.

rlrl is not just a name, but a commitment:

To remove the fluff, and focus on what’s real—for your scalp, for your hair, and for the planet.

✨ Brand Identity

• Meaning: “Subtraction for the Real,” “Real Real (찐)”
• Slogan: Less is Natural. When emptied, nature fills.
• Packaging: Aluminum package as a symbol of sustainability & health

🌎 Brand Concepts

• Less, Not Perfect – Perfection is subtraction
• Quiet Impact – Truth resonates without noise
• Natural Can Be Cool – Nature can also be hip
• For All, Naturally – Essential, for everyone
• Comfort in Every Choice – Comfort for skin and planet
• Designed to Breathe – A design that breathes
• Start with Small Rituals – From shampoo to lifestyle

🌏 Business Relevance & Expected Outcomes

⚙️ Major Partnership Network

📈 Vision & Goals

“From OEM to Brand Owner, from Technology to Philosophy.”
EVERYMONDAY leverages 20 years of OEM/ODM export experience to evolve into a brand company driving sustainability and design innovation in K-Beauty. With rlrl, we aim to expand beyond K-Beauty into a global natural lifestyle brand.

🧴 rlrl RoScHa™ Shampoo – Product Specification & Key Features

1. Product Overview

• Product Name: rlrl RoScHa™ Shampoo (Ro + Sc + Ha = Root · Scalp · Hair)
• Volume: 500 ml
• Formulation: Ready-to-use bubble foam shampoo (FLU BUBBLES™ system)
• Brand: rlrl (레알레알 / ㄹㅇㄹㅇ)
• Origin: Republic of Korea
• Packaging: Aluminium can with eco-friendly bubble pump

2. Ten Key Features

1. FLU BUBBLES™
   – Proprietary foam system that generates ultra-fine, instant bubbles for gentle but effective cleansing.
2. Precision Bubble Pump
   – Mesh pump creates consistent foam density and maximizes product use efficiency.
3. More Use than Gel Shampoos
   – Requires less per wash, delivering more uses per bottle and longer-lasting value compared to conventional gel shampoos.
4. Time-saving Use
   – Ready-to-use foam eliminates hand-lathering, saving time in daily routines.
5. RoScHa™ Formula
   – Ro + Sc + Ha = Root · Scalp · Hair.
   A holistic formula that simultaneously purifies the root, soothes the scalp, and revitalizes the hair.
6. Natural-origin Botanical Water Base
   – Replaces purified water with 100% plant waters: Hinoki, Damask Rose, Bamboo.
7. 95% Naturally Derived Ingredients
   – Vegan, silicone-free, paraben-free, sulfate-free, synthetic surfactant-free, and colorant-free.
8. HiRoBam™ Signature Scent
   – Hi + Ro + Bam = Hinoki · Rose · Bamboo.
   A natural fragrance veil blending hinoki’s serenity, rose’s elegance, and bamboo’s freshness.
9. Nature’s Shield™
   – Protects scalp balance and skin health while reducing unnecessary chemical load.
10. AI: I am Aluminum™
    – Eco-conscious aluminum packaging: 100% recyclable, durable, and protective against light, heat, and oxidation.

3. Benefits

• No Clumping & Greasy Build-up
        – Fine bubble foam cleanses thoroughly, preventing heavy, greasy, or clumpy hair after washing.
• Odor-free Scalp
        – Hinoki, Rose and Bamboo botanical waters neutralize unpleasant crown odors, keeping scalp fresh all day.
• Thicker Hair Strands
  – Continuous use strengthens the hair shaft, helping hair feel and appear thicker.
• Fuller, More Voluminous Hair
  – Lightweight bubble foam lifts roots naturally, creating a healthy, fuller-looking volume.
• Economical Use – Requires less product per wash, offering more uses than gel shampoos.
• Sustainability – Aluminum bottle packaging reduces plastic waste and supports recycling.

4. Usage Instructions

1. Pump 4~8 times directly onto wet scalp and hair.
2. Massage gently with fingertips (foam is pre-formed).
3. Rinse thoroughly with warm water.
4. Daily use recommended for all hair types.

5. Shelf Life & Compliance

• Shelf Life: 36 months unopened / 12 months after opening
• Certifications: Vegan & Cruelty-Free
• Regulatory Standards: EU (Cosing), US (FDA), ASEAN

📩 Contact
EVERYMONDAY Co., Ltd.
CEO: Matthew Kim (김성종)
📍 Incheon, Republic of Korea
📱 +82-10-7182-9645
🌐 www.everymonday.kr | www.rlrl.kr